The Ansoff Matrix is one of the most widely-used tools in strategic management. It is simple to understand, yet it provides profound insights into the high-level strategic options available to your bank (or any other business) to generate growth in income and profit. We hope that this short video from GBRW Learning will help you to make full use of the Ansoff Matrix while formulating strategy within your own organisation.
This is the first in a new series of tutorial videos from GBRW Learning on the theme of strategic management. Look out for future titles on our website.